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3 Types Of Content To Build Your Brand Authority On Social Media

brand authority business principles educational content grow community social proof Dec 16, 2020

Are you just starting out in business and having a hard time building a community for your brand? Or maybe you’ve been around for a while but haven’t developed a solid brand authority yet. Whatever the case is for you, growing a profitable community doesn’t have to be as complicated as you think. 

Content is king when it comes to your social media presence. But you need to focus on the quality over quantity approach. Sure, posting a lot may get people noticing you, but posting quality content will keep them coming back for more. Giving them value for their read and authentic content is vital. 

There are 3 very specific types of content that can help bring your social media content to the next level: inspirational, educational, and social proof.

 

Why?

 

It’s all in the Trust, Like, and Know factor. Everything you do on social media should fall under the category of building trust with your clients, engaging them in a way that makes them like you, and proves to them that you know what you’re talking about when it comes to the specific service you’re offering. When you build a community based on trust, like, and know measures, your clients will keep coming back, and you’ll gain accolades that you can use for growing your brand even further in the future.

 

Inspirational/Entertaining

 

The first type of content is the kind that gets people out of bed in the morning. It’s motivating, it’s real, and more than anything else, it’s shareable. Inspirational and entertaining content is a way to push your community to take action. Your content should inspire people to tap into their own motivation for their hopes and dreams, whatever they may be. Sharing something inspirational will not only get one person out of bed in the morning but by having them share it, they can inspire others, too. That will get even more eyes on your brand and content.

The entertainment aspect of this type of content is what connects you to current and prospective clients. It’s the lighthearted videos that leave them laughing after it’s finished or the silly memes centered around the mission of your business that make you memorable. Your content should draw people in by being entertaining. Having that personal connection from a fun piece of content will also humanize you, which makes you and your business more approachable and trustworthy. People want to know that they’re buying from a real-life human, not a robot. This builds on the trust, like, now factor.

These days, people are becoming more skeptical of the businesses they support, so using your content to put your best foot forward is a great way to gain people’s trust and build brand identity. It’s all about building real relationships with people.

 

Educational

 

Educational content is a gold mine when it comes to content. This is the type of content that’s going to give you the credibility you need to keep customers or clients coming back for your product or service. You wouldn’t take cooking advice from someone who’s never even boiled an egg in their life, would you? The same goes for your service. 

You gotta establish yourself as an expert if you want your social media community to take you and your business seriously. Using educational content gives your community a unique look into what you know, how you run your business, and what you can do to help them. It lets them take a peek behind the curtain.

If a client or customer has a problem, they want to know that you can solve that problem from a place of expertise. Educational content can be used with inspirational and entertaining content for an extra boost, but it should be the bulk of what you do if you’re trying to build brand authority. Using the two together is more effective when it comes to building a community that trusts you.

 

Social Proof/Brand Authority

 

Last but certainly not least is social proof and brand authority content. This type of content is proof that what you can do actually works for real people in the real world. For content like this, you’ll want to call on your loyal customers to provide testimonials or reviews for the excellent work that you’ve done. After all, hearing that a business does what they promise from people who’ve experienced it is much more convincing than hearing it from the business owner. 

Testimonials can be written out or videos, but videos are more effective because people don’t often have the time to sift and read through reviews of your work. Videos bring a level of personalization and connection that written endorsements don’t often have. You want to show people that you are THE expert with solid proof from those that have trusted in you and your service already.

If you’re just starting out and haven’t got access to hundreds of clients to follow-up with for testimonials, beta testing can be a huge help here. Start by offering people your services to ‘test’ out what you’re doing and then ask for references. You can also opt for character references that could help you get things rolling. If you’ve been in business for a while and still don’t have testimonials, it’s time to crack down and follow-up to get as many as possible to help you build your social proof and brand authority. Keep any commendations authentic or you could be seen as untrustworthy. 

 

Make Your Content Work Harder For You

 

When it comes to becoming successful in business, social media can be your very best friend  –  or your worst enemy! By using inspirational, educational, and social proof content, you will be well on your way to growing a profitable community. Brand authority is everything when it comes to building a community, and without the right grasp on content, it will be so much harder than it needs to be. Get it wrong, and you could trip yourself up. 

My business philosophy is simple: confidence, construct, and elevate. This particular blog is part of my Elevate Module that can help you set the right foundation for your business so that you can reach your business goals. To be sustainable and profitable, you need to develop suitable systems and strategies right out the gate. You can’t build on a weak foundation, after all.

To learn more about my business principles hop on a call with me, contact me here so we can formulate a plan to scale your business to new heights.

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