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The Golden Ticket: 3 Principles For Creating A Thriving Community


The elusive golden ticket in Willy Wonka and The Chocolate Factory is at the core of my most beloved childhood movie. This magical film is full of landscapes where the impossible becomes possible right in front of your eyes. As a kid, I loved Charlie’s kindness and wished I could join him along the chocolate river! I cheered when he received the final gift that would save his family. 


Wonka's wild world taught me that nothing you dream is impossible, making this film a perfect metaphor for successful entrepreneurship and achieving your vision. What we need to achieve our aspirations and seize our “golden ticket” is to build a thriving community. If we successfully create our tribe, we can guarantee business prosperity (and as much chocolate as we want!) for years to come.


As Seth Godin defines it, “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea...A group needs only two things to...

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